Creo initiates and organises events and programming across three key strands: photography, film and contemporary art.
Creo sets out to empower and give agency to creative voices.
WHO WE ARE
Creo initiates and organises events and programming across three key strands: photography, film and contemporary art. Established in 2007 as World Photography Organisation, Creo has since grown in scope, furthering its mission of developing meaningful opportunities for creatives and expanding the reach of its cultural activities. Today, its flagship projects include the Sony World Photography Awards, Sony Future Filmmaker Awards, PHOTOFAIRS and Photo London.
Working in partnership with Angus Montgomery Arts, Creo provides support across the group’s ventures, helping to deliver some of the world’s leading contemporary art fairs.
Creo derives from the Latin ‘creare’: to make, bring forth; in turn related to ‘crescere’: to arise, grow. It is this ethos that sits at the heart of Creo and its activities – the drive to create, to spark ideas, and to encourage growth. Translating directly to ‘I create’, in this spirit Creo sets out to empower and give agency to creative voices.
VALUES
Creo is built upon four core values that strive to nurture creativity. In all aspects of the organisation, from the ideas we share to the projects we activate, to the people we work with, these pillars remain at the forefront of our thinking:
Create Positive Contribution
We initiate and contribute towards meaningful opportunities for those working within the industry.
Create Community
We instigate connections and form spaces where creative communities can thrive.
Create Impact
We champion outstanding creative work that resonates across cultural boundaries and reaches wide audiences.
Create Collaboration
We forge partnerships with leading organisations and inspiring individuals to deliver exceptional projects.
World Photography Organisation is a leading global platform dedicated to the development and advancement of photographic culture. Its programming and competition initiatives provide valuable opportunities for artists working in photography and help broaden the conversation around their work.
The World Photography Organisation’s flagship project is the Sony World Photography Awards. Established in 2007, it is one of the world’s biggest and most prestigious photography competitions; celebrating the work of leading and emerging practitioners and attracting tens of thousands of visitors annually to its exhibitions worldwide.
Creo Contemporary comprises a portfolio of high-end art fairs with a particular focus on photo-based and digital works and offers specialist services to partners and collaborators in the contemporary art sphere.
Creo Contemporary’s current roster of events includes PHOTOFAIRS, the contemporary art fair for photography, and Photo London, the international fair held annually in Somerset House, London.
Working in partnership with Angus Montgomery Arts, one of the world’s leading contemporary art fair organisers, the Creo team works across the group’s ventures, lending their expertise to managing and delivering successful events.
Creo Film champions creative excellence in film, video and storytelling and provides a gateway for independent filmmakers and breakthrough artists.
Its principal programme, the Sony Future Filmmaker Awards is a major new initiative for short films, devoted to supporting and elevating filmmakers and creators and presenting them with coveted opportunities in the form of exclusive access and unparalleled insight into the inner workings of the film industry.
TEAM
Scott Gray
Founder and CEO
Scott Gray
Founder and CEO
Founder & CEO of Creo and CEO of Angus Montgomery Arts, Scott has over 20-years experience in the international events and arts business.
Scott also sits on the Executive Team for The Art Assembly and serves as Managing Director for the India Art Fair and Tokyo Gendai.
Inbal Mizrahi
Managing Director
Inbal Mizrahi
Managing Director
Inbal has 15 years of experience working in the cultural sector in various arts organisations and communication agencies. She has led on national and international campaigns for major art projects and has managed the brand and communication strategies for a range of cultural products and events. As Managing Director of Creo Inbal, is responsible for the overall and effective delivery of the core projects within the business along with the strategic growth and positioning of the individual brands and the broader Group.
Ania Huggins
Operations Director
Ania Huggins
Operations Director
With a degree in photography from University of Westminster, Ania has over 15 years event and production experience and manages the logistics for all of Creo’s exhibitions and events.
Polly Brock
PR Director
Polly Brock
PR Director
Polly studied Modern Languages at the University of Bristol, followed by an MA in Art Business at Sotheby’s Institute of Art, London. Since graduating she has specialised in press relations, PR, and communications, and has worked for two leading cultural PR agencies, most recently Reiber PR, where she directed media campaigns for a broad range of clients across the spheres of art and design.
Anna Bonita Evans
Senior Marketing Manager
Anna Bonita Evans
Senior Marketing Manager
Anna creates and curates all digital content for Creo. Focused on sourcing and sharing the world’s stories in fresh and visually engaging ways, Anna collaborates with all members of the team to showcase Creo’s identity, quality and voice. Anna has been involved in visual arts for seven years including five years experience at Black+White Photography and Outdoor Photography magazines as Features and Online Editor.
Cecily Breese
Director - Asia
Cecily Breese
Director - Asia
Cecily has worked with PHOTOFAIRS and Angus Montgomery Arts for over 20 years, producing and managing our art fairs and photography exhibitions, events, festivals and workshops. Cecily is based in Hong Kong.
Panos Pomonis
Digital Marketing Manager
Panos Pomonis
Digital Marketing Manager
Panos holds a diploma in Photography from Middlesex University and has extensive experience in digital marketing, having worked in the field since 2008. As the Digital Project Manager at Creo, he seamlessly blends his passion for the visual arts with his web proficiency to deliver exceptional results. In addition, he manages the student competition for the prestigious Sony World Photography Awards, a renowned program for aspiring photographers.
Vanda Ivančić
Senior PR Executive
Vanda Ivančić
Senior PR Executive
Vanda completed her MA in Global Creative and Cultural Industries with a special focus on contemporary curatorial practices at SOAS University of London in 2021. After graduating, she worked in contemporary art exhibition design before joining the team at Creo in 2022 to support them with press relations and the promotion of upcoming events.
Maanav Jalan
Content Marketing Executive
Maanav Jalan
Content Marketing Executive
Maanav holds a Bachelor’s degree in English Literature and Creative Writing from Dartmouth College, and a Master’s degree in Criticism and Culture from the University of Cambridge. He led the Digital and Communications operations for India Art Fair in New Delhi before joining the content team at Creo with a special focus on PHOTOFAIRS.
Sally Jones
Senior Operations Executive
Sally Jones
Senior Operations Executive
Sally completed her MA in Art History at the Courtauld Institute of Art, having worked previously in Gallery and Events operations at the Saatchi Gallery and Somerset House. Sally worked across Hyve’s fashion and retail portfolio before joining Creo in 2024.
Beth Jordan
Operations Executive
Beth Jordan
Operations Executive
Beth graduated from Sheffield Hallam University in 2022 with a degree in Events Management. Since then, she has steadily built her expertise in the events industry, starting her career at Grosvenor House, where she gained hands-on experience with venue-based events. She then transitioned to working on events in the publishing sector, where she continued enhancing her event planning skills before joining Creo in 2024.
Amy O'Malley
Operations Manager
Amy O'Malley
Operations Manager
With a degree in Sport & Exercise Science from Loughborough University, Amy has spent over 12 years managing operations for high profile sports and music events including BST Hyde Park and EURO 2020 Fan Zones. She made the move into the art world in 2024 joining Creo to manage operations for Photo London.
Cassandre Maës
Partnership & Outreach Executive
Cassandre Maës
Partnership & Outreach Executive
Cassandre graduated with a Master’s degree in International Marketing in 2016. Since then, she has expanded her skills in Digital Marketing, Sales and Business Development and joined Creo in 2020 at first providing support across the Marketing and PR teams before taking on the Partnership & Outreach Executive role, assisting with building and maintaining relationships with Creo’s partners.
Anna Siemaszko
Senior Content Marketing Executive
Anna Siemaszko
Senior Content Marketing Executive
Anna graduated in 2016 from Goldsmiths, University of London with a BA (Hons) in Media and Communications and a specialisation in documentary filmmaking. Since then she has worked as a photography assistant at Loft Studios before honing her skills at a Digital Marketing agency. Anna joined the team in March 2022 to take care of planning and creating content for Creo.
Hugo Ximenes
Senior PR Executive
Hugo Ximenes
Senior PR Executive
Following a Master of Arts in European Culture & Thought at UCL, Hugo joined Creo in 2022, working with the press relations team on delivering international media campaigns across the group’s portfolio of awards programmes and contemporary art fairs.
Rosalyn Yang
Designer
Rosalyn Yang
Designer
Rosalyn graduated in 2022 with a MA in Graphic Communication Design from Central Saint Martins, University of the Arts London. For the past 6 years, she has immersed herself in the field of visual communication, fueling her passion for combining creativity with technology to create impactful and effective designs before joining Creo to provide vital visual support to the Marketing & production team for their multiple events.
Daisy Yelland
Operations Manager
Daisy Yelland
Operations Manager
Daisy graduated from the University of Reading in 2014 with a degree in English Literature and Creative Writing. Since then, she has worked in events and travel coordination and management. Her last position was Operations Manager at MyChocolate, a chocolate events company where she managed the delivery of both in person and virtual workshops across the UK and around the world.
INTERNATIONAL TEAMS
PHOTOFAIRS Shanghai
No. 655 Changhua Road
Jing’an District
Shanghai
PHOTOFAIRS New York
32 Mercer Street
3rd Floor
NY 10013